Close this search box.
Close this search box.

Google’s New Algorithm Wins, Low Quality Content Loses

Share This Post

There are certain sites that seem to have the answer for everything under one domain: family, food, health, home, money, style or more. Sites like claim to have every how-to, DIY, and home remedy anyone would ever need, but are they credible resources for information? The answer is no, and Google’s new search algorithm is designed to stop these so-called “content farms” from gaining the top spot on search result lists.
A Facebook friend of mine recently changed their status to: “if you’re not on the first page of Google, you don’t exist.” This is what people think. The top spot on a search page typically attracts 20% to 30% of the page’s clicks, Positions 2 to 3 generate 5% to 10% of the clicks, and links below the fold receive less than 1% of users’ attention.
If the query “How to change a tire” receives 200,000 searches per month, then the topic is worth writing an article about and it’s guaranteed traffic. So it goes like this, popular search topics are researched, and titles are made to manipulate high search results. The site itself will usually have just as many advertisements as it does information, and the popular topics are used to make a profit from advertising dollars.
Content farms pay people almost no money to turn out very mediocre content that can serve up very cheap ads. Like speculators who make a killing exploiting simple supply-and-demand markets, some companies try to one-up Google’s algorithm.
So, more than a month ago, Google made possibly the most visible change it has ever made to its search results — an operation it nicknamed “Panda” but that many others called “Farmer.” This relatively large change to the algorithm affected about 12% of queries on Google.
The intention behind the shift was to give credit where credit is due. What Google calls “high-quality” content, is now designed to trump spam sites. Google defines good content as “information such as research, in-depth reports, thoughtful analysis and so on.” Since the change, traffic to more quality sites has grown between 5% and 50%.
EHow was spared during the algorithm change — but Examiner was not. The site that pays freelance writers $1 an article is almost 80% less visible than it was before Google made the change. For numbers on the change check out this update on SISTRIX.

More To Explore

Current360 2024 Predictions crystal ball

2024 Predictions

Thanks to everyone who responded to our 2024 Predictions survey last month. While the sample size wasn’t quite the size of a Pew or Nielsen,

Tradition and digital media crown become digital

The King is dead.
Long Live the King.

No we’re not talking about Charles VII or his father Charles VI. Instead, we’re recognizing the passing of the baton after years of shifts from

Contact Us

"*" indicates required fields

I am not a robot
Ed Sharp Current360 headshot

Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more