Will Dinty Moore Deliver Adventure? Hmm…

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As I sit here at my desk working, with the radio on in the background, the Dinty Moore Beef Stew radio commercial caught my attention. My thoughts are that the advertising agency that works on this account needs to go back to the drawing board.
The commercial comes across as if the subject (male) is taking a survey on a variety of foods.  He describes the first product with a kind of high pitched voice (almost feminine).  He didn’t like the way the texture of the first product felt in his mouth as he chewed the bite.  Then he takes a bite of the Dinty Moore Beef Stew and his voice becomes this deep, robust voice (a man with confidence, in other words) and then proceeds to take on an air of a more adventurous type…but nowhere does he mention anything about how the texture felt in his mouth as he chews the bite.
The commercial does describe the product as it should: large bites of meat, potatoes and carrot in a savory gravy.
But, unfortunately, I just can’t see throngs of men rushing out to buy this product because of this commercial.  They may buy it for an easy fix for lunch or supper but not to get the motivation to become more adventurous.

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.