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Is now finally the time? Can Hipstamatic capitalize on – what I feel like is – a deeper, more intriguing camera app? With all of the fuss about Facebook’s $1B purchase of much-loved Instagram, could the stars have aligned?
First Things First
I think the Hipstamatic UI needs some improvement. While quaint, the rear-of-camera view needs to go – at least give me another option. I think this is one area where Hipsta can learn from Insta. I’d like to see an option for a UI with a more traditional camera app live preview. I think one appeal in favor of Instagram is being able to apply filters AFTER taking your photo. Hipstamatic’s approach of quirky, unpredictable results by having you select lenses, film, flashes, etc BEFORE snapping your pic, can feel a bit clumsy. With a little thought I feel like they can get closer to the ease of use of Instagram and still keep some of the unpredictable appeal of their current model.
But Wait…
Hipsta needs an actual social network if it hopes to rake in those who are likely do jump ship once Facebook sinks its teeth into Instagram. For an app that already is packed with a well thought out store for buying more camera “accessories” (read: filters), contests and print ordering – one might safely assume that they have a network plan already conceived. I hope this is the case.
What will the coming months bear for Hipstamatic in the wake of FB’s takeover of Instagram? Time will tell….

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Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.