As CurrentMarketing’s resident athlete (in fact she’s currently training for the Arizona Marathon), Lindsay never fails to acquire the latest pieces of Olympic-grade training gear. Case-in-point: this bright red vest she has on, which isn’t a sweater at all. Rather, it’s the just-released prototype “Reindeer” runner’s exoskeleton by Menschner Athletics of Helsinki. The brilliant crimson “wool” is actually a weave of tightly bundled filaments designed to maintain optimum body temperature and respiration for the length of a 26-mile run. The ultra-thin hunter green scrim cuts wind resistance to near-zero, and the matching earrings…well, they just look good.Because let’s face it, there’s winning, and then there’s winning in style, am I right?
Good luck in January, Lindsay!
Data Privacy vs. Personalization – Finding the Balance
Consumers want personalized experiences, but they also want their privacy. As marketers, that puts us in an interesting spot. For years, we’ve relied on data
May 5, 2025
