As CurrentMarketing’s resident athlete (in fact she’s currently training for the Arizona Marathon), Lindsay never fails to acquire the latest pieces of Olympic-grade training gear. Case-in-point: this bright red vest she has on, which isn’t a sweater at all. Rather, it’s the just-released prototype “Reindeer” runner’s exoskeleton by Menschner Athletics of Helsinki. The brilliant crimson “wool” is actually a weave of tightly bundled filaments designed to maintain optimum body temperature and respiration for the length of a 26-mile run. The ultra-thin hunter green scrim cuts wind resistance to near-zero, and the matching earrings…well, they just look good.Because let’s face it, there’s winning, and then there’s winning in style, am I right?
Good luck in January, Lindsay!
When it comes to using social media for the fabulous marketing tool that it is, understanding just when and how to craft your posts is