Our resident thespians, Jonathan and Brandon, weren’t here for our photo shoot this week. Luckily we were able to substitute this publicity shot for their two-man Christmas sweater-themed production of Shakespeare’s Two Gentlemen of Verona, which debuted off Broadway last year. The triumphant run followed their less-well-received interpretation of Romeo and Juliet, in which Jonathan played all the members of the House of Montague, and Brandon, all of house Capulet. We wish them luck as they kick off rehearsals for their upcoming experimental wrestle-epic Hollywood Hamlet vs. Stone Cold King Lear. Break a leg, fellas!
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
