It was Sigmund Freud who famously wrote that all of us have an inner “Christmas elf” personality that we learn from early childhood to suppress. Happily, after decades of analysis in this very couch, Mel was finally able to get back in touch with hers. Here she reenacts the blissful moment of awakening, when she was finally reunited with her North Pole alter ego — so she says, a tiny, knit scarf-loving, candy cane-making gnome by the name of Tinky Mintstix. We couldn’t be happier for your experience of self-discovery, Mel, but want to caution you about those puffy decorative fabric paints, which have been known to give off toxic fumes.
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
