Here’s one for you history buffs: the last surviving garments made by Donna Karanina, the Mad Seamstress of St. Petersburg. These sweaters caused a riot when they were debuted in Moscow in 1622, during which the city was burned to the ground. Karanina fled with them to the more artistically enlightened city of Amsterdam, where upon their unveiling she was stoned and drawn and quartered before being burned at the stake. Her ashes were then shot, because, well, the Dutch really, REALLY hated these sweaters. Oh, how far we’ve come. Still, extra points to both you guys for bravery!
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
