Close this search box.
Close this search box.

How does our blog smell?

Share This Post

Look at this blog entry. Now look at your blog. Now look back here. Is your blog as well written as this one? No. Can it at least be written in the same language? Yes. And if you haven’t enjoyed the Old Spice The Man Your Man Could Smell Like spots, you should. Last week, a new one came out and it is as clever and well done as the “I’m on a horse” spot.

After the fifth or sixth viewing, I started wondering how the hell did they do that? It looks like most of it is real, meaning non-CG. The beach background and sky in the beginning were composited, but the dock, towel and prosthetic legs look real. Is the background real or on a soundstage? Probably real, but who knows? The sawdust kicking up on the circular saw looks CG to me, but it might be a rig. In any case, it’s a fake, because this required more than one take to get it right, and you’re not going to have your actor keep sawing planks off your set every take.
The “swan dive” is either real or they took a lot of trouble to make the move look fake (that would be going pretty deep, but considering the creative, not out of the realm of possibilities). The real mind blower is the transition at the end from shorts and barefoot to jeans and shoes.
Here’s what I think: The camera is on a computer controlled track. The splashing water is CG. You can see between 22:08 and 22:09 he abruptly, but ever so slightly, changes position without motion blur, meaning there is a cut there. They probably stopped action shortly after he landed from the swan dive, then they placed the motorcycle on his mark, refilled the tank, then used a still from the take they wanted and positioned his body to make the transition as smooth as possible, then used the CG water to obscure the cut. The trees and rocks are blocking the sky, so you don’t have to worry about the cloud continuity.
Either way, it is so skillfully done, that I applaud you, Old Spice. Your attention to detail is refreshing and astounding. But I’m still not going to buy your body wash. See the rest of the spots here.

More To Explore

Current360 2024 Predictions crystal ball

2024 Predictions

Thanks to everyone who responded to our 2024 Predictions survey last month. While the sample size wasn’t quite the size of a Pew or Nielsen,

Tradition and digital media crown become digital

The King is dead.
Long Live the King.

No we’re not talking about Charles VII or his father Charles VI. Instead, we’re recognizing the passing of the baton after years of shifts from

Contact Us

"*" indicates required fields

I am not a robot
Ed Sharp Current360 headshot

Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more