Close this search box.
Close this search box.

Hyperbole 2014: Super Bowl 4th Quarter – Not so super Super Bowl ads

Share This Post

Each year for the past 7, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. Brooke has graciously broken down the fourth quarter for us here.

The Broncos lacked an offensive line. The halftime show lacked wardrobe malfunctions. And the commercials lacked strategy.

There were two obvious trends in this year’s Super Bowl ads: Patriotism and celebrity endorsements. It seemed like every commercial was either a B or C-list celebrity reciting a not-so-funny script or a photomontage of the American melting pot.

Have these agencies forgotten that even with a captive audience, they still need to be relevant, creative and on strategy?

I can’t sit here and say I know what each agency was trying to accomplish. Maybe they just wanted to entertain. Or in the case of the Ford Fusion spots, “make (Super Bowl) history.” But I will say, slapping in a couple recognizable faces isn’t going to make me want to buy $80,000 car (or a Coca-cola for that matter).

On the only day of the year that my profession is in the spotlight, I needed a little more creativity.

I did, however, enjoy these 4th quarter ads:

T-mobile’s use of clever writing in this all-text ad that pokes fun at the over-use of celebrity endorsements.

And of course, the feel-good animal ad that has nothing to do with beer but makes you feel warm and fuzzy as if you’ve had a few.

Here’s to a more exciting and strategic Super Bowl XLVIIII.

More To Explore

Current360 2024 Predictions crystal ball

2024 Predictions

Thanks to everyone who responded to our 2024 Predictions survey last month. While the sample size wasn’t quite the size of a Pew or Nielsen,

Tradition and digital media crown become digital

The King is dead.
Long Live the King.

No we’re not talking about Charles VII or his father Charles VI. Instead, we’re recognizing the passing of the baton after years of shifts from

Contact Us

"*" indicates required fields

I am not a robot
Ed Sharp Current360 headshot

Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more