It’s the moment you’ve all been waiting for…the first-ever Hyperbole XLII (that’s pronounced “Hype-r-bowl”)!
We were so overwhelmed with members of our team who have opinions about last night’s Big Game and the advertising that blanketed its action-packed air time, that we decided to give you a little taste below. Just click on the quotes to see the complete repertoire of our awe-inspiring ruminations!
“The one that really stuck out for me was the AMP commercial. It was …”
“In a nutshell, this year’s spots made me want to get an Audi R8, see Iron Man and Semi-Pro, still not want …”
“And I honestly can’t take another ad featuring babies and animals with CGI lips …”

Mobile-First Marketing: Why It’s Essential Today
Not long ago, mobile optimization was viewed as a competitive advantage—a forward-thinking enhancement for brands looking to stay ahead. Today, it’s the foundation. For most consumers, the mobile experience is the internet, shaping how they discover, engage with, and connect to brands every day.
