It’s the moment you’ve all been waiting for…the first-ever Hyperbole XLII (that’s pronounced “Hype-r-bowl”)!
We were so overwhelmed with members of our team who have opinions about last night’s Big Game and the advertising that blanketed its action-packed air time, that we decided to give you a little taste below. Just click on the quotes to see the complete repertoire of our awe-inspiring ruminations!
“The one that really stuck out for me was the AMP commercial. It was …”
“In a nutshell, this year’s spots made me want to get an Audi R8, see Iron Man and Semi-Pro, still not want …”
“And I honestly can’t take another ad featuring babies and animals with CGI lips …”
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
