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It’s the moment you’ve all been waiting for…the first-ever Hyperbole XLII (that’s pronounced “Hype-r-bowl”)!
We were so overwhelmed with members of our team who have opinions about last night’s Big Game and the advertising that blanketed its action-packed air time, that we decided to give you a little taste below. Just click on the quotes to see the complete repertoire of our awe-inspiring ruminations!
The one that really stuck out for me was the AMP commercial. It was …”
In a nutshell, this year’s spots made me want to get an Audi R8, see Iron Man and Semi-Pro, still not want …”
And I honestly can’t take another ad featuring babies and animals with CGI lips …”

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Madam C. J. Walker
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Madam C. J. Walker – Brand Pioneer

In honor of Black History Month, Current360 is honoring Black pioneers in advertising and marketing, highlighting the achievements of entrepreneurs and bootstrap marketers who created

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.