Yesterday was a day for remembrance and reflection. We all remember where we where that fateful day on September 11, 2001. Some of us were at work. Some of us were at school. All of our hearts were with New York City. We will never forget.
Like most Americans, I spent Sunday morning watching the 9/11 Memorial coverage and solemnly reflecting. But Sunday afternoon? Sunday afternoon was all about the football. It was the first Sunday of regular season NFL and it doesn’t get any more American that that, does it?
Considering the large audience that was watching, it’s the perfect opportunity to promote your brand. Some advertisers chose to use this time to pay remembrance and respect to that horrible day. It’s a fine line. How do you show respect without making it seem self serving? I feel like State Farm knocked it out of the park. I was at one of my favorite watering holes when it came on during the Giants vs Redskins game and almost everyone in the place was singing along. “Concrete jungle where dreams are made of. There’s nothing you can’t do.” Well done, State Farm.
Check it out for yourself and see what you think!
While marketers and brands everywhere are wondering how to connect with customers and clients during a pandemic, one thing is abundantly clear: people are watching