Close this search box.
Close this search box.

Share This Post

Yesterday was a day for remembrance and reflection.  We all remember where we where that fateful day on September 11, 2001.  Some of us were at work.  Some of us were at school. All of our hearts were with New York City. We will never forget.
Like most Americans, I spent Sunday morning watching the 9/11 Memorial coverage and solemnly reflecting.  But Sunday afternoon?  Sunday afternoon was all about the football.  It was the first Sunday of regular season NFL and it doesn’t get any more American that that, does it?
Considering the large audience that was watching, it’s the perfect opportunity to promote your brand. Some advertisers chose to use this time to pay remembrance and respect to that horrible day.  It’s a fine line.  How do you show respect without making it seem self serving?  I feel like State Farm knocked it out of the park.  I was at one of my favorite watering holes when it came on during the Giants vs Redskins game and almost everyone in the place was singing along. “Concrete jungle where dreams are made of.  There’s nothing you can’t do.”  Well done, State Farm.
Check it out for yourself and see what you think!

More To Explore

Current360 2024 Predictions crystal ball

2024 Predictions

Thanks to everyone who responded to our 2024 Predictions survey last month. While the sample size wasn’t quite the size of a Pew or Nielsen,

Tradition and digital media crown become digital

The King is dead.
Long Live the King.

No we’re not talking about Charles VII or his father Charles VI. Instead, we’re recognizing the passing of the baton after years of shifts from

Contact Us

"*" indicates required fields

I am not a robot
Ed Sharp Current360 headshot

Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more