Slowly and surely I am seeing QR codes making their mark in mainstream culture. In a recent article, Mashable suggested that IKEA could benefit from using a QR that would link to a video on how to assemble their furniture. I, myself haven’t purchased a piece of furniture from IKEA, but have heard from others that they can be a bit tricky.
So, the short explanation is that with the QR code scanned with a phone, a video will pop up and walk customers step-by-step through the assembly process. I think this is an excellent opportunity for a brick-and-mortar company like IKEA to leverage technology to improve its customer service. We’ve all seen how difficult those non-text IKEA instructions can be, after all.
If this takes off I can see QR codes taking the place of many things that used to be on paper. The only downfall is that not everyone has the capability to read the code – that’s soon to change, though, given the meteoric rise of smart phones. Take a look at the article and tell me your thoughts.
Mobile-First Marketing: Why It’s Essential Today
Not long ago, mobile optimization was viewed as a competitive advantage—a forward-thinking enhancement for brands looking to stay ahead. Today, it’s the foundation. For most consumers, the mobile experience is the internet, shaping how they discover, engage with, and connect to brands every day.
October 17, 2025
