IKEA and QR – a match made in Swedish heaven

Slowly and surely I am seeing QR codes making their mark in mainstream culture. In a recent article, Mashable suggested that IKEA could benefit from using a QR that would link to a video on how to assemble their furniture.  I, myself haven’t purchased a piece of furniture from IKEA, but have heard from others that they can be a bit tricky.

So, the short explanation is that with the QR code scanned with a phone, a video will pop up and walk customers step-by-step through the assembly process. I think this is an excellent opportunity for a brick-and-mortar company like IKEA to leverage technology to improve its customer service.  We’ve all seen how difficult those non-text IKEA instructions can be, after all.
If this takes off I can see QR codes taking the place of many things that used to be on paper.  The only downfall is that not everyone has the capability to read the code – that’s soon to change, though, given the meteoric rise of smart phones.  Take a look at the article and tell me your thoughts.