IKEA and QR – a match made in Swedish heaven

Share This Post

Slowly and surely I am seeing QR codes making their mark in mainstream culture. In a recent article, Mashable suggested that IKEA could benefit from using a QR that would link to a video on how to assemble their furniture.  I, myself haven’t purchased a piece of furniture from IKEA, but have heard from others that they can be a bit tricky.

So, the short explanation is that with the QR code scanned with a phone, a video will pop up and walk customers step-by-step through the assembly process. I think this is an excellent opportunity for a brick-and-mortar company like IKEA to leverage technology to improve its customer service.  We’ve all seen how difficult those non-text IKEA instructions can be, after all.
If this takes off I can see QR codes taking the place of many things that used to be on paper.  The only downfall is that not everyone has the capability to read the code – that’s soon to change, though, given the meteoric rise of smart phones.  Take a look at the article and tell me your thoughts.

More To Explore

Google docs is superior to Microsoft Word in many features.

Word users, what are you thinking?

We don’t get it. People, especially in larger companies, are presented with a superior option for generating documents, and yet they still choose Microsoft Word.

Mary Wells Lawrence Current360 Hero Image

Ad Legend: Mary Wells Lawrence.

When you think of the Mad Men era of advertising, you probably think of men. Of course you do because the show was called “Mad

Contact Us

  • This field is for validation purposes and should be left unchanged.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more