Slowly and surely I am seeing QR codes making their mark in mainstream culture. In a recent article, Mashable suggested that IKEA could benefit from using a QR that would link to a video on how to assemble their furniture. I, myself haven’t purchased a piece of furniture from IKEA, but have heard from others that they can be a bit tricky.
So, the short explanation is that with the QR code scanned with a phone, a video will pop up and walk customers step-by-step through the assembly process. I think this is an excellent opportunity for a brick-and-mortar company like IKEA to leverage technology to improve its customer service. We’ve all seen how difficult those non-text IKEA instructions can be, after all.
If this takes off I can see QR codes taking the place of many things that used to be on paper. The only downfall is that not everyone has the capability to read the code – that’s soon to change, though, given the meteoric rise of smart phones. Take a look at the article and tell me your thoughts.
If you’re like most people, you probably spent more time on social media during 2020 than in previous years. And while the pandemic affected everything