IKEA and QR – a match made in Swedish heaven

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Slowly and surely I am seeing QR codes making their mark in mainstream culture. In a recent article, Mashable suggested that IKEA could benefit from using a QR that would link to a video on how to assemble their furniture.  I, myself haven’t purchased a piece of furniture from IKEA, but have heard from others that they can be a bit tricky.

So, the short explanation is that with the QR code scanned with a phone, a video will pop up and walk customers step-by-step through the assembly process. I think this is an excellent opportunity for a brick-and-mortar company like IKEA to leverage technology to improve its customer service.  We’ve all seen how difficult those non-text IKEA instructions can be, after all.
If this takes off I can see QR codes taking the place of many things that used to be on paper.  The only downfall is that not everyone has the capability to read the code – that’s soon to change, though, given the meteoric rise of smart phones.  Take a look at the article and tell me your thoughts.

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Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.