Close this search box.
Close this search box.

“I’m cancelling my cable and watching everything on Hulu and Netflix."

Share This Post

We first started hearing this a few years ago, and today, it’s even easier to see the validity of a cable-free home. There’s tons of free content online, Netflix is less than $10 a month, and we can rent movies and TV shows from iTunes and Redbox on the cheap. Then there’s Hulu, Hulu Plus, Amazon Instant, Crackle, Vudu, Cinema Now…hey, I could rattle off on-demand TV and movie streaming services all day, baby! And all the while, the cost of cable keeps going up.
While you may not have cancelled your cable service yet, the options consumers have for internet-based television programming — and streaming devices that allow them to watch comfortably on their TV — are expanding by the day. Meanwhile, the programming itself is getting better, and high profile shows call for high budgets.
Some media research companies are predicting that cable providers could lose up to 20% of their paying customers in 2012. But what about in 2013? Or 2017? If the shift is towards ad-free services like Netflix, how drastically will this affect our industry in the long term?
The answer isn’t quite clear. But in my humble opinion, we’re slowly moving towards the most significant shift in advertising strategy since the birth of the Internet.
Big things are happening, people, and CurrentMarketing will be ready! Will you?

More To Explore

Current360 2024 Predictions crystal ball

2024 Predictions

Thanks to everyone who responded to our 2024 Predictions survey last month. While the sample size wasn’t quite the size of a Pew or Nielsen,

Tradition and digital media crown become digital

The King is dead.
Long Live the King.

No we’re not talking about Charles VII or his father Charles VI. Instead, we’re recognizing the passing of the baton after years of shifts from

Contact Us

"*" indicates required fields

I am not a robot
Ed Sharp Current360 headshot

Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more