A little over a month ago new GPS satellites were launched with relativity low fan fare, but they could have a potentally large impact on the way we navigate through life. The current GPS set-up that many of us use on our iPhones, car navigation systems, etc… can, assuming you have a good clear signal, pinpoint you within about 20 feet.
The new technology will trump that, promising not only a much stronger signal but accuracy up to two feet – that’s about an arm’s length.
Social check-in apps like FourSquare and Gowalla will no doubt take advantage of the stronger signal (especially in densely populated areas) and will be better able to pinpoint a business’ location. With a accuracy of +/- 2 feet, the apps can tell not only if you are in Kroger, but in which aisle. Heck, you could become the mayor of aisle 6 of dirty Kroger….or I guess that would be an alderman?
With such a degree of accuracy, retail outlets can (via your smart phone) market a specific product or send a coupon to a consumer as they approach that product on a store shelf. How’s that for interactive POS?
Augmented reality apps may finally become a reality. Think of looking through your iPhone as you walk down a street. Your screen will now be a virtual tour guide with restaurant reviews popping up or directions to the nearest ATM.
The possibilities are limitless, or at least within a few feet or so.
Bill Bernbach and the Creative Revolution
Bernbach, along with James Doyle and Max Dane, founded DDB in 1949. He had left Grey Advertising in “an act of defiance,” taking one small
May 22, 2023
