I just finished reading/viewing an article online about a restaurant in London, named Inamo, that offers interactive dining. Even before reading a sentence I had started hating on it. Interactive dining? I don’t want to have to browse through a website like menu to order my food I want to sit back and relax and hang out and pay attention to my friend or whoever I’m dining with. Do we really need that much technology to order a meal at a restaurant?
Well, that all changed as I watched a video about the restaurant. I started out thinking the idea was ridiculous, became curious and intrigued, and next I wanted to go to the restaurant. It’s definitely a bit over-the-top and totally unique.
You can browse the menu and have meals show up on a plate in front of you, select and customize your table top, check out what happening in the kitchen, play games, locate and find other activities in the area and request a taxi to pick you up and take you home, all from your E-Table. If you were looking for a different kind of night out to eat, this would be it.
In some ways, as I watch another clip featuring the E-Table, I still find it a bit too much, but I would most definitely go to this restaurant if I was anywhere near London. So, I am no longer a hater, I think it’s a pretty cool and unique idea.
Mobile-First Marketing: Why It’s Essential Today
Not long ago, mobile optimization was viewed as a competitive advantage—a forward-thinking enhancement for brands looking to stay ahead. Today, it’s the foundation. For most consumers, the mobile experience is the internet, shaping how they discover, engage with, and connect to brands every day.
October 17, 2025
