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Interactive dining at its finest

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I just finished reading/viewing an article online about a restaurant in London, named Inamo, that offers interactive dining.  Even before reading a sentence I had started hating on it.  Interactive dining?  I don’t want to have to browse through a website like menu to order my food I want to sit back and relax and hang out and pay attention to my friend or whoever I’m dining with.  Do we really need that much technology to order a meal at a restaurant?
Well, that all changed as I watched a video about the restaurant.  I started out thinking the idea was ridiculous, became curious and intrigued, and next I wanted to go to the restaurant.  It’s definitely a bit over-the-top and totally unique.
You can browse the menu and have meals show up on a plate in front of you, select and customize your table top, check out what happening in the kitchen, play games, locate and find other activities in the area and request a taxi to pick you up and take you home, all from your E-Table.  If you were looking for a different kind of night out to eat, this would be it.
In some ways, as I watch another clip featuring the E-Table, I still find it a bit too much, but I would most definitely go to this restaurant if I was anywhere near London.  So, I am no longer a hater, I think it’s a pretty cool and unique idea.

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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

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