I just finished reading/viewing an article online about a restaurant in London, named Inamo, that offers interactive dining. Even before reading a sentence I had started hating on it. Interactive dining? I don’t want to have to browse through a website like menu to order my food I want to sit back and relax and hang out and pay attention to my friend or whoever I’m dining with. Do we really need that much technology to order a meal at a restaurant?
Well, that all changed as I watched a video about the restaurant. I started out thinking the idea was ridiculous, became curious and intrigued, and next I wanted to go to the restaurant. It’s definitely a bit over-the-top and totally unique.
You can browse the menu and have meals show up on a plate in front of you, select and customize your table top, check out what happening in the kitchen, play games, locate and find other activities in the area and request a taxi to pick you up and take you home, all from your E-Table. If you were looking for a different kind of night out to eat, this would be it.
In some ways, as I watch another clip featuring the E-Table, I still find it a bit too much, but I would most definitely go to this restaurant if I was anywhere near London. So, I am no longer a hater, I think it’s a pretty cool and unique idea.
There are plenty of well known B2C brands that are killing it on social media. Wendy’s has gained thousands of followers and fans with their