Close this search box.
Close this search box.

Internships: The right way

Share This Post

In the media lately, there has been much debate over what internships should be. On my second day as an intern at Current360 news of lawsuits, filed on behalf of interns at Fox Searchlight Pictures aired and was the subject of debate for weeks to come. Naturally this news caught my attention as a newly planted intern, but I quickly discovered this was not going to be the stereotypical coffee / lunch / fourth meal/ ordering position. There was work of my own to be done, and not the kind that requires brooms or dust pans (at least not yet).
I was given an assignment of piecing together an instructional video for WaterStep, a client that specializes in clean water outreach. If you’re not familiar with their organization, you should be. Amongst other things, they send water purification systems to areas of the world that are in dire need of clean water.  So wait, you’re telling me I get a project of my own? With a clean canvas and almost unlimited amount of creative freedom? And it’s for a great cause?  Yep.
This was exactly the type of experience I was looking for. I wanted to get entangled into the system, to gain an understanding of how this whole business works. I wanted to sit in production meetings and see for myself how a project goes from concept to camera to television.  Such inner-workings of the collaborative process are what I needed to experience for myself, and in my opinion that’s what an internship should really be about. In a months time I have attained practical knowledge and experienced some of the more subtle nuances of advertising that frankly, a classroom could not provide me.
So comparing my experience with that of the aforementioned plaintiff’s and friends of my own, I recognize how incredibly lucky I have been to get such an opportunity.  However stifling the situation might be, education is and always will be what you make of it.
So if your finishing up your college career and weighing the opportunity costs of that epic summer (which you will most likely forget) vs. an internship that could pay dividends in the long run… go with the latter.

More To Explore

Current360 2024 Predictions crystal ball

2024 Predictions

Thanks to everyone who responded to our 2024 Predictions survey last month. While the sample size wasn’t quite the size of a Pew or Nielsen,

Tradition and digital media crown become digital

The King is dead.
Long Live the King.

No we’re not talking about Charles VII or his father Charles VI. Instead, we’re recognizing the passing of the baton after years of shifts from

Contact Us

"*" indicates required fields

I am not a robot
Ed Sharp Current360 headshot

Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more