Close this search box.
Close this search box.

Is water the new wine?

Share This Post

That’s what a restaurant in California is thinking.
You’ve heard of wine sommeliers and the champagne of beers, well get ready for water sommeliers and the champagne of waters. This month, Ray’s & Stark Bar, located in Los Angels, debuted its 45-page menu dedicated to – wait for it – water.
The menu features bottles of water with tasting profiles much like wine. The descriptions tout the country of origin, terrior, tasting notes and even recommends food pairings. Your typical Fiji, Evin and San Pellegrino are included on the menu for around $9, but are you ready for a $16 bottle of water? That’s how much a bottle of Beverly Hills 9OH2O will run you.
But wait, there’s more. How about a $20 bottle of water? That’s what you’ll pay for “the champagne of waters,” a 750ml bottle of Berg. What makes Berg so special? The brand boasts its water as Greenland meltwater from a glacier that’s15,000 years old and “virtually untouched by man with little to no trace of minerals.”
How much would you be willing to pay for a bottle of water with a “sweet” and “smooth” profile? It probably depends on if you’re in LA.

More To Explore

Current360 2024 Predictions crystal ball

2024 Predictions

Thanks to everyone who responded to our 2024 Predictions survey last month. While the sample size wasn’t quite the size of a Pew or Nielsen,

Tradition and digital media crown become digital

The King is dead.
Long Live the King.

No we’re not talking about Charles VII or his father Charles VI. Instead, we’re recognizing the passing of the baton after years of shifts from

Contact Us

"*" indicates required fields

I am not a robot
Ed Sharp Current360 headshot

Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more