… and back to work for many of our clients. The summer affords us some “down time” so that we, too, can take time off and enjoy a vacation. And, as we’ve seen year after year, September picks right back up where May left off in terms of projects and business.
It’s as if the school calendar becomes a way of life — as does summer vacation — in that everything slows down to accommodate for the season. It’s important that everyone gets a break from the office, even if it’s a “staycation.” I sometimes like vacations at home because we get so much done that we just can’t seem to get to over the weekends. Bigger projects that we put off, paperwork that piles up, even just lying around the house and doing nothing feels great. During the school year each weekend is packed with family visits, laundry, house cleaning, haircuts and often a date night. By the time you squeeze all that in, it’s time to go back to work!
I look forward to September, when everyone gets back into the groove and back in the game. The team is all working together again. There’s a sense that we’re refreshed and ready to finish the year feeling strong. Football starts up, so we have something to cheer and “talk smack” about. The weather gets cooler and the promise of Fall is in the air. The thought of getting out the “cold-weather clothing” excites me because I feel like I get a whole new wardrobe!
If you have a teen, like me, “Back to School” time ensures no more sleeping until early afternoon. I welcome it, and the change in season, each year. I’ve lived in a climate where there’s very little change and, frankly, it’s boring. It never feels quite like Halloween, Thanksgiving or Christmas if you’ve grown up with very distinct seasons.
Outside of the traffic and getting out the door a bit earlier, back to school brings us all back to family and work “routines” and that’s a welcome change!
San Francisco-based Goodby, Berlin, & Silverstein (now the 500+ employee-strong Goodby, Silverstein & Partners) launched their agency in 1983, running an ad with the headline: