Just call me the Miracle Worker

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

You’d probably be surprised at all of the alternate titles a Traffic Manager can have. Well, let’s first start with what a Traffic Manager does from a technical side. Here’s a long description of my job, if you are interested.
Basically, it says that I’m in charge of shepherding all projects through the agency according to their assigned timelines and resources. Sounds pretty simple, right?
Well, that’s where the alternate titles come in:
1. Situational Engineer (aka Puzzle Worker, aka Cat Herder)
With as many as 300 (is that number correct?) or more active jobs circulating through our 30-person shop at one time, the management of our tasks is no small puzzle. Have you ever seen one of these? Traffic management is just like that.
2. Dedicated Diplomat (aka Mediator)
I always have to keep my cool AND I always have to motivate our team to do what we need done on occasionally unreasonable timelines. I’ve always said I like to catch more flies with honey. Maybe my second career will be with the United Nations!
3. Ace Negotiator (aka Crisis Manager)
From time to time, stuff’s gotta shift. You know how it goes – hot projects come in, deadlines change because of unforeseen circumstances, people are out for sickness or vacation. So, I have to get everyone to meet in the middle AND still meet project requirements.
I challenge you to find anyone else in the world who has the same job description as a marketing agency Traffic Manager!

More To Explore

Creative

Getting B2B Results on Social Media

There are plenty of well known B2C brands that are killing it on social media. Wendy’s has gained thousands of followers and fans with their

Contact Us

  • This field is for validation purposes and should be left unchanged.

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.