Just call me the Miracle Worker

Share This Post

You’d probably be surprised at all of the alternate titles a Traffic Manager can have. Well, let’s first start with what a Traffic Manager does from a technical side. Here’s a long description of my job, if you are interested.
Basically, it says that I’m in charge of shepherding all projects through the agency according to their assigned timelines and resources. Sounds pretty simple, right?
Well, that’s where the alternate titles come in:
1. Situational Engineer (aka Puzzle Worker, aka Cat Herder)
With as many as 300 (is that number correct?) or more active jobs circulating through our 30-person shop at one time, the management of our tasks is no small puzzle. Have you ever seen one of these? Traffic management is just like that.
2. Dedicated Diplomat (aka Mediator)
I always have to keep my cool AND I always have to motivate our team to do what we need done on occasionally unreasonable timelines. I’ve always said I like to catch more flies with honey. Maybe my second career will be with the United Nations!
3. Ace Negotiator (aka Crisis Manager)
From time to time, stuff’s gotta shift. You know how it goes – hot projects come in, deadlines change because of unforeseen circumstances, people are out for sickness or vacation. So, I have to get everyone to meet in the middle AND still meet project requirements.
I challenge you to find anyone else in the world who has the same job description as a marketing agency Traffic Manager!

More To Explore

Paper dolls on a green background. Two of them are talking to each other in word bubbles over the top of the doll between them. One bubble has the Current360 logo, the other bubble has a checkmark in it.

Cutting out the media middleman.

Our media department just got even more effective by cutting out third-party programmatic vendors and managing their buys in the marketplace. Traditionally, agencies would have

Current360 shares our views on the outcome of the 2023 Super Bowl Commercials

Super Bowl Commercials

Reading Minds: Yet another Super Bowl Blog. You probably saw them popping up all over the place, starting immediately after the Super Bowl. Ads, articles,

Contact Us

  • This field is for validation purposes and should be left unchanged.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more