I’m a big fan of great packaging. More than once, I have bought something just because I enjoyed the way it was packaged.
Recently, I ran across a fabulous packaging design from Lee Jeans. Pushing their eco-friendly initiative, their “Never Wasted” campaign features a shopping bag that can be repurposed into many different items. These items include a game board and game board pieces, dice, masks, boxes, and a pencil holder, among others.
This packaging has all the key elements of a nice design: Fun, Functional, and eco-Friendly. If anything, this design has made me want to go buy a pair of Lee Jeans just so I can get the bag. And apparently, I’m not the only one. Lee Jeans stated “A surge in interest from patrons forced us to produce 1000 times more bags than the initial production of 3,000 bags.”
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
