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I’m a big fan of great packaging. More than once, I have bought something just because I enjoyed the way it was packaged.
Recently, I ran across a fabulous packaging design from Lee Jeans. Pushing their eco-friendly initiative, their “Never Wasted” campaign features a shopping bag that can be repurposed into many different items. These items include a game board and game board pieces, dice, masks, boxes, and a pencil holder, among others.

This packaging has all the key elements of a nice design: Fun, Functional, and eco-Friendly. If anything, this design has made me want to go buy a pair of Lee Jeans just so I can get the bag.  And apparently, I’m not the only one. Lee Jeans stated “A surge in interest from patrons forced us to produce 1000 times more bags than the initial production of 3,000 bags.”

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.