I’m a big fan of great packaging. More than once, I have bought something just because I enjoyed the way it was packaged.
Recently, I ran across a fabulous packaging design from Lee Jeans. Pushing their eco-friendly initiative, their “Never Wasted” campaign features a shopping bag that can be repurposed into many different items. These items include a game board and game board pieces, dice, masks, boxes, and a pencil holder, among others.
This packaging has all the key elements of a nice design: Fun, Functional, and eco-Friendly. If anything, this design has made me want to go buy a pair of Lee Jeans just so I can get the bag. And apparently, I’m not the only one. Lee Jeans stated “A surge in interest from patrons forced us to produce 1000 times more bags than the initial production of 3,000 bags.”
No we’re not talking about Charles VII or his father Charles VI. Instead, we’re recognizing the passing of the baton after years of shifts from