So recently I stumbled upon an interesting article where an Italian artist commemorated her deceased cat with a full page ad in a national newspaper. This article intrigues me for a number of reasons…
1) I come from a newspaper sales background
2) As a print media buyer, I know how costly a full page ad can be
3) It’s a crazy cat lady!
The text in the ad reads in Italian, but the concept of the ad is self explanatory from a visual perspective. The text is a poem from the owner to the cat (Sky) stating he was “abducted by a neutrino/adrift in galactic space.” The owner will also miss being filled with her pet’s catitude (that’s the cat version of attitude if you were wondering). I can only imagine what the rest of this poem says!
I know this tribute ad could not have been cheap, as the googled cost of a full page, color ad in the Wall Street Journal is upwards of $200,000! Planning and purchasing print media is a careful process, focusing on return on investment, branding, etc. Personally as an owner of an adorable canine, I can’t say exactly what I would do if he passed, but I’m pretty sure I would find it rewarding to donate even part of this cost to a local humane society. Either way, Sky will not be forgotten!
When it comes to using social media for the fabulous marketing tool that it is, understanding just when and how to craft your posts is