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So recently I stumbled upon an interesting article where an Italian artist commemorated her deceased cat with a full page ad in a national newspaper. This article intrigues me for a number of reasons…
1) I come from a newspaper sales background
2) As a print media buyer, I know how costly a full page ad can be
3) It’s a crazy cat lady!
The text in the ad reads in Italian, but the concept of the ad is self explanatory from a visual perspective.  The text is a poem from the owner to the cat (Sky) stating he was “abducted by a neutrino/adrift in galactic space.” The owner will also miss being filled with her pet’s catitude (that’s the cat version of attitude if you were wondering).  I can only imagine what the rest of this poem says!
I know this tribute ad could not have been cheap, as the googled cost of a full page, color ad in the Wall Street Journal is upwards of $200,000! Planning and purchasing print media is a careful process, focusing on return on investment, branding, etc.  Personally as an owner of an adorable canine, I can’t say exactly what I would do if he passed, but I’m pretty sure I would find it rewarding to donate even part of this cost to a local humane society. Either way, Sky will not be forgotten!

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Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more