So recently I stumbled upon an interesting article where an Italian artist commemorated her deceased cat with a full page ad in a national newspaper. This article intrigues me for a number of reasons…
1) I come from a newspaper sales background
2) As a print media buyer, I know how costly a full page ad can be
3) It’s a crazy cat lady!
The text in the ad reads in Italian, but the concept of the ad is self explanatory from a visual perspective. The text is a poem from the owner to the cat (Sky) stating he was “abducted by a neutrino/adrift in galactic space.” The owner will also miss being filled with her pet’s catitude (that’s the cat version of attitude if you were wondering). I can only imagine what the rest of this poem says!
I know this tribute ad could not have been cheap, as the googled cost of a full page, color ad in the Wall Street Journal is upwards of $200,000! Planning and purchasing print media is a careful process, focusing on return on investment, branding, etc. Personally as an owner of an adorable canine, I can’t say exactly what I would do if he passed, but I’m pretty sure I would find it rewarding to donate even part of this cost to a local humane society. Either way, Sky will not be forgotten!
Both IP Targeting and Geotargeting are hyper-focused tools that digital marketers use to get their messages in front of specific audiences. Below, we’ll outline the