Love Thy Printer

At CurrentMarketing, we have the capabilities to print a variety of materials for clients.  When I first started working here, this idea seemed pretty simple. I mean, you just hit ‘print’, right? Wrong.
Words like duotone, four-color printing, uncoated, Pantone, paper trays, and bleeds all flew by my head so quickly I was set in a whirlspin. I hadn’t even started learning all the different paper options that were available! I regret to admit that after a couple of print jobs, I had developed animosity toward the printer.
There are so many things they don’t teach you in college.  Printing is a huge aspect to the advertising/marketing world. CurrentMarketing is fortunate to be able to offer our clients the capability of printing the materials we design at a high turnaround rate. Without knowledge of the printer, you could get lost in a world of Pantones and two-color printing jobs. And I have to say, although colorful, it’s a very dark world to be in.
Since working here, I have learned more about getting files ready to print, printing materials, and trimming materials than any other marketing aspect. Although, I am definitely still learning about all things printing, it has become an easier task now that my head (and notebook) is full of printing knowledge. For now, let’s just say the printer and I have a love/hate relationship.