How do you like to spend your lunch? Maybe you meet up with friends? Maybe you have meetings through lunch? I bet you don’t dance in a club for an hour.
In Sweden, a new lunch revolution is taking over. In 2010, fourteen friends danced their lunch break away in their office garage. Word spread and now the whole country is beginning to participate in “lunch discos.” There are rules that must be obeyed if a lunch disco is to take place. For example, there can be no drugs or alcohol, and work CANNOT be talked about. This time is used to help relieve stress and forget about work for 60 minutes while you dance to the rhythm of the beats the DJ is playing. This exercise is said to help stimulate creativity and increase productivity when you return to work. According to this psychology article aerobic exercise and sleep are the two best things for stimulating creativity.
But back to lunch discos. Where does lunch come in?
At the end of 60 minutes there is a takeaway lunch and drink (non-alcoholic). Maybe here at Current360 we should start having our own lunch discos in Studio Nulu. Our very own DJ Jimmy D could spin us some jams. To read the full article click here.
There are plenty of well known B2C brands that are killing it on social media. Wendy’s has gained thousands of followers and fans with their