Marketing for Real G's

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

So, I’m pretty much addicted (at least until The Hills comes back) to a “reality” show on MTV called From G’s to Gents. It’s exactly like it sounds. Fourteen real-life gangstas including D-Boy, E6, Shotta, J Boogie, The Truth and my own personal fave, Creepa try to prove that they can leave their gangbanging ways behind for a new, gentlemanly lifestyle – and $100,000. Fonzworth Bentley (P. Diddy’s former man servant) is there to give them lessons on the finer things and hosts weekly challenges for the G’s to showcase their new skills.
During this week’s episode the contestants learned how to write a resume, practiced interviewing skills and were then challenged to create a marketing plan for a new international hip-hop group called The Thunderkatz and then “present their presentations”, as one contestant said, to Irv Gotti, the founder of Murder Inc. Records.
Group one’s marketing plan is to create a music video for their first single. And… Nope, that’s is. All the marketing that this group needs is a music video and they’re set. Next.
Group two’s plan is a little more robust. Their strategy included calling radio stations and DJs to solicit airplay and scheduling a concert in Miami. I’m sure making a video was in their plan too. Next.
That brings me to group three. I have to say, the point of this entire blog was to make fun of their marketing plan, but this group pleasantly surprised me. Their plan included making pages for the band on Facebook and MySpace, along with an interactive game that could be played on the sites. Hey, that might be something our office would recommend too.
It was interesting to watch people with no formal training or experience in this industry, create a marketing plan. My point is that a big part of this job is education and the knowledge you pick up along the way, but you have to have a bit of intuition and definitely be passionate about what you do to be successful.
(Also, a note to the ownership group: we may seriously want to consider hiring the winner of this competition. Go Creepa!)

More To Explore

B2B Email Marketing

Successful Email Marketing for B2B

Although email has been around longer than social media, instant messages, and even websites, it’s still one of the most effective, affordable ways to get

Contact Us

  • This field is for validation purposes and should be left unchanged.
Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.