I mentioned before that CurrentMarketing is an app making machine but just wanted to take a small blog post to update our progress.
Since that post just two months ago, that 1 iPad app has inspired the same client to produce 3 or 4 more (I’ve lost count!). They aren’t in the app store because they’re not for general consumer use, but this client, a national brand, has been using the iPad apps to great effect in presentations. Though I can’t flaunt the links to the app store around, it has been quite interesting working on distributed ad-hoc apps on personalized iPads.
A few more iPhone and Android apps are already on the list for early this year, not to mention the flood of mobile site work that’s made it on to our project white board. And we’re ready to tackle it all. I’m going to have to expand the Geek Suite again soon I’m sure, so keep an eye out for a post on that!
Data Privacy vs. Personalization – Finding the Balance
Consumers want personalized experiences, but they also want their privacy. As marketers, that puts us in an interesting spot. For years, we’ve relied on data
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