"Mobile" advertising at its finest

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On a recent trip to NYC, Times square in particular, one thing stood out to me loud and clear – advertising! It’s everywhere! It could be a sandwich board strapped to a vendor walking, flying past you on top of a cab, a video in a massive lighted display, and the list goes on.
A lot of these media outlets seem to get lost in the shuffle, but now NYC is putting an ad where no one has before!
For the first time ever, Metropolitan Transportation Authority announced it would soon offer advertising space on the front of Metro subway ticket cards. This was truly one of the only print products that I  clinched to for three full days, 24/7. I must have taken it in and out of my pocket, and/or reloaded it a dozen times!
And for those that are residents of NYC, usage is even better! Then add up the millions of people traveling, the ad space is coveted! Even though this space is tiny, in comparison to other print ads or even billboards, the reach is powerfull! As a media buyer, I know this type of attention is just want advertisers strive for!

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Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.