"Mobile" advertising at its finest

On a recent trip to NYC, Times square in particular, one thing stood out to me loud and clear – advertising! It’s everywhere! It could be a sandwich board strapped to a vendor walking, flying past you on top of a cab, a video in a massive lighted display, and the list goes on.
A lot of these media outlets seem to get lost in the shuffle, but now NYC is putting an ad where no one has before!
For the first time ever, Metropolitan Transportation Authority announced it would soon offer advertising space on the front of Metro subway ticket cards. This was truly one of the only print products that I  clinched to for three full days, 24/7. I must have taken it in and out of my pocket, and/or reloaded it a dozen times!
And for those that are residents of NYC, usage is even better! Then add up the millions of people traveling, the ad space is coveted! Even though this space is tiny, in comparison to other print ads or even billboards, the reach is powerfull! As a media buyer, I know this type of attention is just want advertisers strive for!