I can only imagine what goes into planning a wedding. I heard on the radio yesterday that when you purchase a ring from Shane Company, you’ll get a membership to The Wedding Club. It sounds like a pretty helpful tool. Brides will have access to discounts from local vendors, the option to build a free website, receive invitations to special events and get access to budgeting, planning and organization tools.
I think it’s a pretty cool perk for Shane Co. to offer, but I see one flaw with the radio advertisement. Traditionally, the guys is the one to buy the ring, and the girl is the one concerned with the planning. So will this ad speak to him? Does he care about all the free advice that comes with a Shane Company ring? Maybe they’re counting on girls like me, that will hopefully nudge their boyfriends in the right direction. My first thought was, “how do I slip this into a conversation?” Either way, it’s a cool bonus for Shane Company’s clients.
Data Privacy vs. Personalization – Finding the Balance
Consumers want personalized experiences, but they also want their privacy. As marketers, that puts us in an interesting spot. For years, we’ve relied on data
May 5, 2025
