Motion Graphics and Their Powerful Effect on Video

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Video is one of the most effective and engaging tools for relaying information about your brand, product or service. There are times; however, when the subject matter can be complex or even dull, making it difficult to keep your viewers’ attention. Using motion graphics to visually illustrate support points can enhance both interest and understanding.

One way motion graphics enhance a video is by creating visual support to a voice-over. By visually demonstrating key phrases and important information with motion graphics, the video will be more engaging and prevent unavoidably-dry voice-over content from becoming dull and tuned out.

Motion graphics can also simplify and illustrate a complex topic, or condense information for ease of understanding. Tasks or processes can be illustrated in an easy to follow step-by-step series, ultimately aiding viewer comprehension. We know the topic of annuities can be riveting, which is why we added a little motion graphics to drive home our client’s point:

Motion graphics also help brand your video content. By bringing elements such as font styles, colors, shapes and symbols unique to the company, the video will complement other marketing efforts, ultimately making the entire campaign more effective.

The most important boost a video can gain from motion graphics is fun and energy. Using vivid colors or fun animated illustrations, motion graphics can inject life into what might otherwise be a difficult to comprehend video topic. Motion graphics can be the difference between a boring and completely forgettable video or a program that engages users and is eagerly shared.

With the massive quantity of video being created and shared, it is crucial that content hold the viewers’ attention. Motion graphics help make video simple, entertaining and, most of all, memorable, creating a unique marketing campaign for your company and appealing content for viewers.

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.