Close this search box.
Close this search box.

My Quick Smells Like French Toast

Share This Post

When it comes to athletic footwear, Nike is not the shoe company to which I pledge my allegiance.  However, it is the company whose TV spots I will praise over the next few paragraphs.
Nike’s “Become Legendary” campaign launched several weeks ago.  The campaign promotes the ultimate hoops legend and the Air Jordan XX3.  One spot features “new school” legends, such as Carmelo Anthony, Derek Jeter and T. O., before they were household names.  The first line begins with, “it’s not about the shoe”, although when you see these extraordinary stars, before they were stars, you realize it is all about the shoe — with the right footwear, determination and talent, you too can be a superstar.
The next recent campaign that Nike launched was for the Nike SPARQ Training shoes and was themed “My Better.” In addition to catchy tags like, “You’re speed moves like a gravy bowl” and “You’re agility owes my agility twenty bucks,” the 30-second spot features top athletes like Adrian Peterson and Kevin Durant.  I actually look forward to seeing this spot because it is so entertaining.
Finally, my absolute favorite Nike spot is the third in the series from the “Become Legendary” campaign.  The spot showcases clips of well-known milestones in sports history, including John Tompson’s Hoyas, the Appalachian Mountaineers and Jimmy V.
Since I’m a huge sport fan (or freak) I enjoy the emotional impact of all of the legends.  The impact does not stop there, as Nike’s revenue grew 16% over the same period last quarter.  And to borrow a phrase from Nike’s Become Legendary campaign, “My better is better than your better.”  And in Nike’s case, they’re better because they don’t have to tell you they’re better.

More To Explore

Current360 2024 Predictions crystal ball

2024 Predictions

Thanks to everyone who responded to our 2024 Predictions survey last month. While the sample size wasn’t quite the size of a Pew or Nielsen,

Tradition and digital media crown become digital

The King is dead.
Long Live the King.

No we’re not talking about Charles VII or his father Charles VI. Instead, we’re recognizing the passing of the baton after years of shifts from

Contact Us

"*" indicates required fields

I am not a robot
Ed Sharp Current360 headshot

Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more