NBA Quietly Readying New Jerseys for Advertising?

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First of all, I will say the NBA has not made any indications or public announcements saying the new sleeved jersey designs are making way for advertising opportunities. So you might say, “Michael, how could you possibly draw such a farfetched, cockamamie conclusion?” It’s not so cockamamie and here’s why:

  • updated jerseys simply have more surface area
  • logos and numbers will have neutral colors like white or grey
  • front of jerseys will have only a logo, no numbers or city names
  • numbers will be on the sleeves and on the back

All I’m saying is, if I were an advertiser and wanted my brand on an NBA jersey, these would be some ideal conditions – no distracting and contrasting colors and plenty of space.
We’ve become accustomed to the walking advertisements that are professional athletes. Golfers’ shirts, hats and bags are littered with name brands when they take to the course. NASCAR drivers completely cover their suits and cars with sponsors. Even professional video gamers dawn gear from their favorite energy drink brands when they play in national events. So the NBA would merely be following the trend if they truly are looking to scrape more revenue with a ‘Your Ad Here’ campaign.
There may, however, be a couple of details that poke holes in my theory. First of all, these updated jersey designs, while trendy, are far from the traditional design and may not be popular with everyone. Secondly, these are apparently going to be this year’s Christmas Day jerseys and could be the usual ploy for the NBA to get a quick boost in jersey sales. Finally, as Adidas is currently the exclusive jersey provider of the NBA, they may not take too kindly to advertisers drowning out their own logo.
Personally, I think the traditional jersey is becoming a little bit dated and the 2013 Christmas jersey is a refreshing and sleek take on the ol’ getup. Tell us what you think about the new designs. Do you think the NBA is silently pitching a proposal to would-be advertisers? Also, enjoy the NBA’s holiday spot – “Jingle Hoops,” promoting the Christmas gear.

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If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

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