New #TwitterBird Takes Flight

Share This Post

Over the past six years, the world has become familiar with an iconic little blue bird.
This bird is everywhere. You may see him fluttering through your smartphone, your favorite television shows, or even throughout your home. You may call him Larry the Bird, but this little blue symbol representing the social media network for the past six years, has been buried and replaced by a newborn, slightly tweaked, nameless Twitter bird. The new Twitter bird is meant to be the “universally recognizable symbol” of the network moving forward. Therefore Twitter is the bird, and the bird is Twitter. It will replace all old icons and marks – including the previous lowercase “t” and the bubbled “twitter” logo.
Did you think Twitter chose a bird as its mascot simply because birds make a tweeting sound? Wrong! Creative director Doug Bowman talks reasoning for the new symbol, ” Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.”
Twitter had already updated its logo and brand pages to reflect this new look. I think eliminating logotype from the brand entirely is a very bold move that assumes the “bird” is instantly recognizable to stand on it’s own. Even the largest of brands still have both a type driven as well as a symbol driven logo tied to their branding. But other companies such as Apple and Nike have symbols so unique that it works successfully in their favor. I believe with this simplification, Twitter, like Apple and Nike, is trying to create an iconic symbol of its own
So will you miss “Larry” or are you a fan of this simplified nameless winged creature of the sky?

More To Explore

Google docs is superior to Microsoft Word in many features.

Word users, what are you thinking?

We don’t get it. People, especially in larger companies, are presented with a superior option for generating documents, and yet they still choose Microsoft Word.

Mary Wells Lawrence Current360 Hero Image

Ad Legend: Mary Wells Lawrence.

When you think of the Mad Men era of advertising, you probably think of men. Of course you do because the show was called “Mad

Contact Us

  • This field is for validation purposes and should be left unchanged.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more