Close this search box.
Close this search box.

New #TwitterBird Takes Flight

Share This Post

Over the past six years, the world has become familiar with an iconic little blue bird.
This bird is everywhere. You may see him fluttering through your smartphone, your favorite television shows, or even throughout your home. You may call him Larry the Bird, but this little blue symbol representing the social media network for the past six years, has been buried and replaced by a newborn, slightly tweaked, nameless Twitter bird. The new Twitter bird is meant to be the “universally recognizable symbol” of the network moving forward. Therefore Twitter is the bird, and the bird is Twitter. It will replace all old icons and marks – including the previous lowercase “t” and the bubbled “twitter” logo.
Did you think Twitter chose a bird as its mascot simply because birds make a tweeting sound? Wrong! Creative director Doug Bowman talks reasoning for the new symbol, ” Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.”
Twitter had already updated its logo and brand pages to reflect this new look. I think eliminating logotype from the brand entirely is a very bold move that assumes the “bird” is instantly recognizable to stand on it’s own. Even the largest of brands still have both a type driven as well as a symbol driven logo tied to their branding. But other companies such as Apple and Nike have symbols so unique that it works successfully in their favor. I believe with this simplification, Twitter, like Apple and Nike, is trying to create an iconic symbol of its own
So will you miss “Larry” or are you a fan of this simplified nameless winged creature of the sky?

More To Explore

Current360 2024 Predictions crystal ball

2024 Predictions

Thanks to everyone who responded to our 2024 Predictions survey last month. While the sample size wasn’t quite the size of a Pew or Nielsen,

Tradition and digital media crown become digital

The King is dead.
Long Live the King.

No we’re not talking about Charles VII or his father Charles VI. Instead, we’re recognizing the passing of the baton after years of shifts from

Contact Us

"*" indicates required fields

I am not a robot
Ed Sharp Current360 headshot

Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more