Today I began my second quarter-century at CurrentMarketing. Well, it wasn’t “CurrentMarketing” 25 years ago, but it was the seed that would become CurrentMarketing as you know it today.
I won’t bore you with a “how much has the industry changed in 25 years?” story. We all know the answer to that.
No, today I want to share what has kept me here longer than a couple of my coworkers have been alive.
It’s the people.
Sure, the work is fun. I’ve always recognized how blessed I am to be one of the few working stiffs who actually looks forward to coming into the office. I came here as a copywriter. Or “Writer/Producer” as my first Schardein, Atchison & Associates business cards said. I also love the strategic and tactical side as much as I love the creativity in our place.
But it’s the people who give this place life.
A couple of weeks ago, Rick and Lisa were out of the office and, feeling responsible to make sure the ship was sailing smoothly, I was practicing an old management principal MBWA. I noticed how intently and passionately everybody — EVERYbody — was working for our clients. There is an electricity, if you’ll pardon the corporate iconographic pun, here every day. It’s a very special electricity that I don’t believe can be generated anywhere outside the culture.
I’m lucky to have some really great clients. I don’t have a single client with whom I wouldn’t enjoy spending the day outside of work. They’re respectful of our time, and talents and grateful for the work we produce on their behalf.
So, thank you to my co-workers, clients and vendor partners for making my first 25 years here incredibly rewarding. I am grateful to be so lucky and can’t wait to see what the next 25 years brings!
There are plenty of well known B2C brands that are killing it on social media. Wendy’s has gained thousands of followers and fans with their