Nick's Silver Anniversary shines

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Today I began my second quarter-century at CurrentMarketing. Well, it wasn’t “CurrentMarketing” 25 years ago, but it was the seed that would become CurrentMarketing as you know it today.
I won’t bore you with a “how much has the industry changed in 25 years?” story. We all know the answer to that.
No, today I want to share what has kept me here longer than a couple of my coworkers have been alive.
It’s the people.
Sure, the work is fun. I’ve always recognized how blessed I am to be one of the few working stiffs who actually looks forward to coming into the office. I came here as a copywriter. Or “Writer/Producer” as my first Schardein, Atchison & Associates business cards said. I also love the strategic and tactical side as much as I love the creativity in our place.
But it’s the people who give this place life.
A couple of weeks ago, Rick and Lisa were out of the office and, feeling responsible to make sure the ship was sailing smoothly, I was practicing an old management principal MBWA. I noticed how intently and passionately everybody — EVERYbody — was working for our clients. There is an electricity, if you’ll pardon the corporate iconographic pun, here every day. It’s a very special electricity that I don’t believe can be generated anywhere outside the culture.
I’m lucky to have some really great clients. I don’t have a single client with whom I wouldn’t enjoy spending the day outside of work. They’re respectful of our time, and talents and grateful for the work we produce on their behalf.
So, thank you to my co-workers, clients and vendor partners for making my first 25 years here incredibly rewarding. I am grateful to be so lucky and can’t wait to see what the next 25 years brings!

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Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.