Today I began my second quarter-century at CurrentMarketing. Well, it wasn’t “CurrentMarketing” 25 years ago, but it was the seed that would become CurrentMarketing as you know it today.
I won’t bore you with a “how much has the industry changed in 25 years?” story. We all know the answer to that.
No, today I want to share what has kept me here longer than a couple of my coworkers have been alive.
It’s the people.
Sure, the work is fun. I’ve always recognized how blessed I am to be one of the few working stiffs who actually looks forward to coming into the office. I came here as a copywriter. Or “Writer/Producer” as my first Schardein, Atchison & Associates business cards said. I also love the strategic and tactical side as much as I love the creativity in our place.
But it’s the people who give this place life.
A couple of weeks ago, Rick and Lisa were out of the office and, feeling responsible to make sure the ship was sailing smoothly, I was practicing an old management principal MBWA. I noticed how intently and passionately everybody — EVERYbody — was working for our clients. There is an electricity, if you’ll pardon the corporate iconographic pun, here every day. It’s a very special electricity that I don’t believe can be generated anywhere outside the culture.
I’m lucky to have some really great clients. I don’t have a single client with whom I wouldn’t enjoy spending the day outside of work. They’re respectful of our time, and talents and grateful for the work we produce on their behalf.
So, thank you to my co-workers, clients and vendor partners for making my first 25 years here incredibly rewarding. I am grateful to be so lucky and can’t wait to see what the next 25 years brings!
We use After Effects expressions for all of our video graphics. It’s a very versatile tool that allows anyone with a passing understanding of Photoshop