And now there are two. In late April, CurrentMarketing had the pleasure of welcoming one of our newest employees, Social Media Assistant, @bradluttrell.
Brad joins us with a background in journalism and photography, adding some mighty fine skill to our status updating crew. That, combined with his thirst for geeky knowledge and inherent social media prowess, makes him a great addition to the team. Plus, @atrumb is thrilled to have a partner in check-in crime.
We recently got the chance to sneak up on Brad, otherwise known as #TheGuyRetweetedByErinAndrews, to see what’s shaking in his neck of the Bakery Square woods.
CurrentMarketing: What are you doing?
Brad Luttrell: Whatever you tell me to do.
(Fudge. Too bad KP isn’t around to insert her favorite saying.)
CM: What else?
BL: Learning about social media, updating and having lots of fun.
CM: What’s your favorite website?
BL: Right now, grooveshark.com
CM: Where is your dock located?
BL: The bottom.
(Double Fudge. KP should really be here!)
CM: Which icon do you click most?
BL: The like button. If you haven’t noticed, I “like” a lot.
CM: What is the prettiest icon, in your opinion?
BL: Fetch. It’s not pretty, but it’s my favorite.
CM: Tumblr? Instagram? TwitPic? Flickr?
BL: I use TwitPic the most.
CM: What’s your problem?
BL: I work with a bunch of fools!
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
