Search
Close this search box.
Search
Close this search box.

Of Nymphs and Woolly Buggers

Share This Post

So the other day a friend asked me how often I purchased online. Being at the upper end of the 18-49 demo, I thought it a probing question into my late-Boomer level of web savvy. I just so happened that I’d purchased – just day earlier — a handful of flies for an up-coming trip to Kentucky’s Cumberland River (don’t tell anyone but IMHO it’s the sweetest little trout stream east of the Mississippi). Less than ten minutes on Orvis.com, I found myself a nice assortment of Woolly Buggers – they KILL in the swift water that’s rare on the Cumberland right now – and some Bead Head Nymphs for backup. I even had time to pick up a new fly line and shop the Outlet and Sale Tent. (I’d have closet full of Orvis apparel if I didn’t have two wonderful daughters in private schools, but that’s another blog).
So my line and my flies will be here later this week, and I’ll be as prepared as I can be to stalk the wily Brown Trout. Now I’m feeling guilty that I patronized a business hundreds of miles away, when there’s a new fly-fishing shop just a 10-minute drive from my home or office. It’s the same feeling I get in my gut when I walk into the bookstore up the street to buy a Sunday New York Times, but order my books from Amazon. It’s a local/global balance I’m often looking to strike. Well, I’ll get over to the new fly shop before the spring is out. Maybe I’ll even pitch that entrepreneurial fly fisherman on an ecommerce site for his shop.
Imagine how many Woolly Buggers I could get on trade

More To Explore

Current360 2024 Predictions crystal ball

2024 Predictions

Thanks to everyone who responded to our 2024 Predictions survey last month. While the sample size wasn’t quite the size of a Pew or Nielsen,

Tradition and digital media crown become digital

The King is dead.
Long Live the King.

No we’re not talking about Charles VII or his father Charles VI. Instead, we’re recognizing the passing of the baton after years of shifts from

Contact Us

"*" indicates required fields

I am not a robot
Ed Sharp Current360 headshot

Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more