Last week, we handled a video shoot for a new brand extension launch! This is the kind of work that makes the advertising industry fun, exciting and sexy. As an AE, it is also the kind of work that really keeps me on my toes.
Release Forms for a talent pool of more than 30, keeping the masses fed and watered, entertaining clients…all while keeping one eye on the TV screen to make sure that props look real, models are smiling and the product is shining.
Because the video will be shown at trade launch event parties, I can’t tell you what is yet but check back later and I will share the final video. I have included a few photos from the shoot.
Even after 16 years, it still amazes me the amount of small details that make a shoot run smoothly! This is why I got in the business.
Mobile-First Marketing: Why It’s Essential Today
Not long ago, mobile optimization was viewed as a competitive advantage—a forward-thinking enhancement for brands looking to stay ahead. Today, it’s the foundation. For most consumers, the mobile experience is the internet, shaping how they discover, engage with, and connect to brands every day.
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