Old Navy Blossoms into…irrelevance?

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Has anyone else been getting a kick out of the Old Navy 80’s flashback commercials? The first featured Mayim Bialik and Joey Lawrence from the sitcom Blossom. The last couple have been 90210 themed, set in a high school, and star various cast members from the show.

What’s interesting to me though, is whether or not back-to-schoolers even know who these people are. I suppose Old Navy shoppers range in age, as they do sell adult-sized clothing. But when I think of Old Navy’s brand, I think of the younger generation. It’s hard for me to imagine the younger set appreciating a spoof of Kelly choosing between Brandon and Dylan. Or understanding where Joey’s “whoa” comes from.
I’m interested to see if they continue the theme. Who knows, maybe a Saved by the Bell reunion? Screech isn’t doing much these days.

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Adam Forsythe, Media Planner/Buyer, Current360

Adam Forsythe

With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more