Old Navy Blossoms into…irrelevance?

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Has anyone else been getting a kick out of the Old Navy 80’s flashback commercials? The first featured Mayim Bialik and Joey Lawrence from the sitcom Blossom. The last couple have been 90210 themed, set in a high school, and star various cast members from the show.

What’s interesting to me though, is whether or not back-to-schoolers even know who these people are. I suppose Old Navy shoppers range in age, as they do sell adult-sized clothing. But when I think of Old Navy’s brand, I think of the younger generation. It’s hard for me to imagine the younger set appreciating a spoof of Kelly choosing between Brandon and Dylan. Or understanding where Joey’s “whoa” comes from.
I’m interested to see if they continue the theme. Who knows, maybe a Saved by the Bell reunion? Screech isn’t doing much these days.

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.