As a Media buyer, many aspects of a successful ad campaign are important. Strategic planning, negotiating great rates, hitting the target demographic, eye-catching creative…the list goes on!
But, one thing that can ruin everything at the drop of a dime is bad ad placement! Suddenly all the hours, days, sometimes weeks, of planning turn your ad into the butt of jokes all over the internet! Sometimes it could be print, online, outdoor, who knows!? While this is generally a rare occurrence, it does happen, and when it does I must admit, I laugh too!
Which is exactly what I did when I came across these 11 (very unfortunate, but hilarious) ad placements on Funny or Die. Many publications we work with are great when it comes to layouts and thinking about our client’s needs, but here are a few that slipped through the cracks! Luckily, no CurrentMarketing ads were involved!
The grand spectacle of the sporting world — the Olympics — has, after a year of delay and confusing information, come and gone. But now