Close this search box.
Close this search box.

Part Deux: Is TV the right place for a QR code?

Share This Post

Recently, while doing chores around the house with my favorite TV show playing in the background, out of the corner of my eye, I caught a glimpse of a QR code on TV. I had to look twice because, up until then, I’d only seen codes on printed materials.
I know the tactical advantages of QR codes placement in magazine ads, on POS materials and other printed materials like invitations. But TV? I wonder how many people would take the time to think, “Hey! That’s a QR code! I need to scan it.” Then rewind their DVR (and the whole world has DVR, right?), find just the right spot in the commercial, pause the DVR, get out their smart phone, open the QR code reader app and scan the code? That seems like an awful lot to ask of a consumer.
Maybe the more important questions are, how many people know what these codes are? And how many people, assuming they do know what to do when they see a QR code, are going to have a TV big enough, with a clear enough picture to actually get the code to work?
QR codes are familiar to a limited number of early adopters but are already streamlining how information is received. These codes are taking messaging and communication to a whole new, faster level. But even with their contribution to the communications field, it seems the codes may be better suited for use with some mediums rather than others. A blog recently written by Clarity Digital supports my thinking. But what are your thoughts on QR codes on TV? What’s next? Billboards?

More To Explore

Current360 2024 Predictions crystal ball

2024 Predictions

Thanks to everyone who responded to our 2024 Predictions survey last month. While the sample size wasn’t quite the size of a Pew or Nielsen,

Tradition and digital media crown become digital

The King is dead.
Long Live the King.

No we’re not talking about Charles VII or his father Charles VI. Instead, we’re recognizing the passing of the baton after years of shifts from

Contact Us

"*" indicates required fields

I am not a robot
Ed Sharp Current360 headshot

Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more