Google really got my attention with a recent addition to it’s much-anticipated Browser entitled “Chrome.” While still considered a beta release, the new feature enables bookmark syncing across multiple computers. This all happens via cloud computing.
Which got me thinking…How far are we away from having browser user accounts? One could log into a computer with a username & password and BAM…not only do you have your bookmarks, but any plugins, skins, history and anything else that you tweak to make your browser fit your workflow. Scenario: You are at work researching a couple of different web design techniques, filling out your timesheet and listening to a cool new song on grooveshark. Suddenly, you realize – it’s 5:25 and you gotta pick up your son from daycare by 6:00! Out the door you run & make to your son at 5:55. Sigh of relief. Now when you get home, you gotta remember all of the pages you had open, what you were doing, ect. What if you could just log into the browser and everything populated right where you were when rushed out the door at work? I’m sure there are plenty of logistics and other things that I am completely unaware of in order to make it work – but if anyone could, it would be Google. It would make web browsing a completely portable experience. Such a feature would surely put Google at the head of the browser wars, right? Google is currently also working on its own version of a desktop OS….
While marketers and brands everywhere are wondering how to connect with customers and clients during a pandemic, one thing is abundantly clear: people are watching