One of the most exciting things about working in advertising today is the fact that our messages can be distributed across so many different mediums. However, with these seemingly endless distribution formats and opportunities for creativity, comes the challenge of keeping up with the constantly evolving possibilities. At Current360, we confront this challenge with a monthly employee meeting called “Spotlight.”
Spotlight is typically held over lunch. Everyone in the agency is invited to share noteworthy, cool and/or interesting articles, videos, campaigns, websites, apps and the list goes on. It’s more than just an avenue for sharing, it also provides us with an opportunity to discuss how we can possibly apply these new ideas to our work as a way to benefit our clients.
If you’d like to see the types of things we share and discuss in Spotlight—and perhaps learn a few things in the process—check out a collection of our most recent shares.
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
