Presenting UnderPantones (and Pantytones too!)

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In case you’ve been living under a rock for the last couple years, Pantone (“the authority on color”) has been spreading its brand to the non-design world. Everything from Pantone flower pots, coffee mugs, christmas ornaments, and even edibles! So why not expand to wearables, or should I say “underwearables”?
So that’s exactly what South African design studio, Mark, did! The Cape Town creative agency recently mocked up Underpantones—underwear that come in various Pantone colors. They’re intended for both men and women, and each pack is helpfully labeled with the color’s swatch number. This concept for Underpantones makes the vivid rainbow of delightful tones available for the more “private part” of your wardrobe, but it’s highly likely that you would want to show these off.
The UnderPantone creators, weigh in on their colorful creation:
“Overuse? Maybe. But, as they say, if you can’t beat ‘em… so, over a few beers, we decided to add to the products on offer. Ladies and gentlemen, for him and for her, we present underpantones (and, of course, pantytones)! If we had our way it’s what every well-dressed designer would be wearing.”
As a designer, I can now not only show my love for Pantone on the outside, but on the inside as well! They look cottony comfortable and the colors are obviously great. I hope these are available for retail soon, because I already have my own list of favorite Pantone colors ready to order!
So which colors do you prefer? Coated or uncoated?

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.