Pretty in Minus Green

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Got 60 seconds to have your mind blown by physics?
MinutePhysics posts some really cool (if you are a dork like me) YouTube videos about physics. In high school, I took the biology/chemistry/computer science route and I missed out on physics, so their videos explaining basic physics concepts usually have me staring slack-jawed at my computer screen. But one that I caught recently really blew my Art Director mind: apparently there is no such color as pink.
Now, before you tell me about your favorite dress or your pet bunny’s cute little nose, take a minute to watch the video. I’ll spare you my lame interpretation of their explanation. Suffice it to say that what we see as pink doesn’t exist in the visible spectrum of light. It’s an optical illusion our mind plays to bridge the gap between the ends of the ROY G BIV spectrum we all learned about in grade school.
Let’s just all agree not to tell Bruce Springsteen. “Minus Green Cadillac” just doesn’t have the same ring to it.

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Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more