Close this search box.
Close this search box.

Put on your financing face!

Share This Post

I handle several retail clients for CurrentMarketing, which means that even slight changes in the world of financing can rock my world from a creative perspective. Lately, we’ve seen serious changes take hold.
Gone are the days of promoting “interest FREE” or “0% financing” – welcome to the world of “No Interest if paid in full within 12 months, minimum monthly payments apply.”  That poses a big enough real estate problem, right? Follow that with two paragraphs of disclaimer copy at 8-point type (minimum) and you can see the conundrum with creative for our retail clients.
In spite of the challenges newspapers are facing these days, the cost of a print ad in the local newspaper is still very expensive (that’s another blog topic all together). Now we also have to consider the amount of costly real estate that must be left for financing and disclaimers, not to mention shrinking widths and heights to accommodate for increased hard goods costs.
So, the dilemma becomes how to explain to my client that the extra retail price point they want to include in an ad has to be cut to leave space for the disclaimer? Or how do I justify to my client that the space we’ve secured has to increase to allow for the additional copy requirements on financing?
We can’t leave financing out of the equation, especially in a competitive division of retail, and the associated fees for espousing inaccurate financing offers can be steep.  We’ve considered moving budgets to other forms of advertising, but banks are also savvy and have imposed special requirements to all forms of promotion, even digital arenas.
What is the best way to handle the changing face of financing?  Any ideas?

More To Explore

Current360 2024 Predictions crystal ball

2024 Predictions

Thanks to everyone who responded to our 2024 Predictions survey last month. While the sample size wasn’t quite the size of a Pew or Nielsen,

Tradition and digital media crown become digital

The King is dead.
Long Live the King.

No we’re not talking about Charles VII or his father Charles VI. Instead, we’re recognizing the passing of the baton after years of shifts from

Contact Us

"*" indicates required fields

I am not a robot
Ed Sharp Current360 headshot

Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more