Yesterday, I was catching up on some cable TV viewing and noticed a confusing spot on Food Network. It addressed the broadcast switch to digital in February of 2009 and encouraged viewers who are still watching television through rabbit ears to contact Insight Communications for more information on getting all of the channels after the complete switch to digital next year.
Here’s what’s confusing to me – the spot ran on cable. So, if you are watching using rabbit ears, you would never see the spot. Why is that spot running on cable? Did someone PAY to run that spot on cable? Or did it run as a PSA? Either way, why is that air time being wasted? I feel sure there are plenty of other deserving and more appropriate PSAs that could be run in this time.
Super Bowl Commercials
Reading Minds: Yet another Super Bowl Blog. You probably saw them popping up all over the place, starting immediately after the Super Bowl. Ads, articles,