Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Yesterday, I was catching up on some cable TV viewing and noticed a confusing spot on Food Network. It addressed the broadcast switch to digital in February of 2009 and encouraged viewers who are still watching television through rabbit ears to contact Insight Communications for more information on getting all of the channels after the complete switch to digital next year.
Here’s what’s confusing to me – the spot ran on cable. So, if you are watching using rabbit ears, you would never see the spot. Why is that spot running on cable? Did someone PAY to run that spot on cable? Or did it run as a PSA? Either way, why is that air time being wasted? I feel sure there are plenty of other deserving and more appropriate PSAs that could be run in this time.

More To Explore

Creative

Getting B2B Results on Social Media

There are plenty of well known B2C brands that are killing it on social media. Wendy’s has gained thousands of followers and fans with their

Contact Us

  • This field is for validation purposes and should be left unchanged.

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.