Rabbit ears hopping away

Share This Post

Yesterday, I was catching up on some cable TV viewing and noticed a confusing spot on Food Network. It addressed the broadcast switch to digital in February of 2009 and encouraged viewers who are still watching television through rabbit ears to contact Insight Communications for more information on getting all of the channels after the complete switch to digital next year.
Here’s what’s confusing to me – the spot ran on cable. So, if you are watching using rabbit ears, you would never see the spot. Why is that spot running on cable? Did someone PAY to run that spot on cable? Or did it run as a PSA? Either way, why is that air time being wasted? I feel sure there are plenty of other deserving and more appropriate PSAs that could be run in this time.

More To Explore

Current360 shares our views on the outcome of the 2023 Super Bowl Commercials

Super Bowl Commercials

Reading Minds: Yet another Super Bowl Blog. You probably saw them popping up all over the place, starting immediately after the Super Bowl. Ads, articles,

This blog contains information about marketing funnels

Funnels Explained

Nice to meet you. Wanna get married? We’ve never really liked the term “sales funnel” or “marketing funnel” because it’s really just a slick way

Contact Us

  • This field is for validation purposes and should be left unchanged.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more