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Rabbit ears hopping away

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Yesterday, I was catching up on some cable TV viewing and noticed a confusing spot on Food Network. It addressed the broadcast switch to digital in February of 2009 and encouraged viewers who are still watching television through rabbit ears to contact Insight Communications for more information on getting all of the channels after the complete switch to digital next year.

Here’s what’s confusing to me – the spot ran on cable. So, if you are watching using rabbit ears, you would never see the spot. Why is that spot running on cable? Did someone PAY to run that spot on cable? Or did it run as a PSA? Either way, why is that air time being wasted? I feel sure there are plenty of other deserving and more appropriate PSAs that could be run in this time.

Comments(3)

  • May 29, 2008, 10:32 am  Reply

    Good freaking point!

    I’ve never even paid attention to those spots, even though when they first started running, I kept thinking they were, like, breaking news reports or something! ha.

  • Scott Miller
    May 29, 2008, 2:10 pm  Reply

    I was present for the aforementioned incident and do hereby confirm the veracity of the declarant’s observation of the events referenced, supra, as well as the declarant’s reaction to said events.

    Yours, etc.,

    Scott E. Miller
    (dictated but not read)

  • June 4, 2008, 9:32 am  Reply

    Katy,
    I’ve posted about this commercial on my blog. Here’s the link: https://www.michaelsinsight.com/2008/06/one-bloggers-ta.html

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