Recreating the Yoplait® Spot, Part II

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It’s been a while since my last update but here is where I am. So far I have taken some reference shots of an actual Yoplait® cup (thanks Donovan and Studio Nulu) and created a rough, :06 sec mockup of the spot.
The more I work on it, the more subtleties emerge from the original that I really like. Things such as the way the lid peels off the container, the light source moving positions as the camera rotates and moves upward,  even the way the cups animate into place. These are things that sound minor, but give the final spot a very nice fit and finish. Hopefully, I can get mine to look half as polished in the end!
Here are some of my process shots, just to give you a behind-the-curtain look:
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Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more