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If you remember, I wrote a blog about a month ago about an online web banner that IKEA had created. The web banner housed more than 2,800 items for purchase all in a very small square. They boast that they create furniture and other items to maximize space and de-clutter life. As I’ve mentioned before, they have taken this approach to their advertising as well.
IKEA has created another genius (in my opinion) campaign. This time they have advertised that they would pay people to keep the 2012 IKEA catalog in their home. Research showed that thousands of people would throw away their catalog shortly after receiving it and IKEA wanted to change this. Their advertising “call to action” was to give their catalog a home and in return they would send you a “rent check” in the mail.
The company ended up mailing out about $2 million dollars in “rent checks” for IKEA but gained a $14 million dollar profit during the first week of the campaign. Those who received the “rent checks” went into the store to spend their giftcard, which is exactly what IKEA wanted. I think that this was a great way to engage consumers. Click this link to watch the case study and be amazed.

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Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more