If you remember, I wrote a blog about a month ago about an online web banner that IKEA had created. The web banner housed more than 2,800 items for purchase all in a very small square. They boast that they create furniture and other items to maximize space and de-clutter life. As I’ve mentioned before, they have taken this approach to their advertising as well.
IKEA has created another genius (in my opinion) campaign. This time they have advertised that they would pay people to keep the 2012 IKEA catalog in their home. Research showed that thousands of people would throw away their catalog shortly after receiving it and IKEA wanted to change this. Their advertising “call to action” was to give their catalog a home and in return they would send you a “rent check” in the mail.
The company ended up mailing out about $2 million dollars in “rent checks” for IKEA but gained a $14 million dollar profit during the first week of the campaign. Those who received the “rent checks” went into the store to spend their giftcard, which is exactly what IKEA wanted. I think that this was a great way to engage consumers. Click this link to watch the case study and be amazed.
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
