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If you remember, I wrote a blog about a month ago about an online web banner that IKEA had created. The web banner housed more than 2,800 items for purchase all in a very small square. They boast that they create furniture and other items to maximize space and de-clutter life. As I’ve mentioned before, they have taken this approach to their advertising as well.
IKEA has created another genius (in my opinion) campaign. This time they have advertised that they would pay people to keep the 2012 IKEA catalog in their home. Research showed that thousands of people would throw away their catalog shortly after receiving it and IKEA wanted to change this. Their advertising “call to action” was to give their catalog a home and in return they would send you a “rent check” in the mail.
The company ended up mailing out about $2 million dollars in “rent checks” for IKEA but gained a $14 million dollar profit during the first week of the campaign. Those who received the “rent checks” went into the store to spend their giftcard, which is exactly what IKEA wanted. I think that this was a great way to engage consumers. Click this link to watch the case study and be amazed.

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.